What Sellers Should NEVER Say to Buyers
By Judi Wolfson and Elaine Shreiber
"OPEN MOUTH, INSERT FOOT ..."
The door bell rings, you grasp the knob, and throw
one last glance around. As your daughter quickly puts the vacuum
cleaner away, you open the door with a big smile. There stands an
agent and prospective
buyers.
" Hi! ... How are you?... Come In." You say.
Those are probably the last three unsolicited comments that should
pass your lips for the remainder of the visit. The Orlando
real estate field is littered with stories of potential
sales that were killed by sellers who inadvertently uttered the
wrong thing.
Before continuing, you should understand that the types of
'better left unsaid' things discussed here have nothing to
do with the Seller's Disclosure Addendum, or hiding anything
from a potential buyer. To the contrary, all of the suggested
"DON'T SAY IT!" topics presented here are based
on personal preferences. Being human, sellers often find it
difficult, if not impossible, to keep from offering opinions
or information that they think makes them appear credible
to the buyer. Without knowing the life's experiences and propensities
of each buyer you see, how can you keep from opening your
mouth and inserting your foot?
Please don't talk about:
- How many kids are or are not in the area. Even if the
buyer has children, you have no way of knowing whether or
not they want gangs of them banging down their door on Halloween.
- The huge stone birdbath in the backyard that is visited
by HUNDREDS of birds each year. How could you know the wife
is deathly afraid of birds?
- How great your church is. They might be of different faith.
- How quiet the neighborhood is. They may want a more social
atmosphere, and look forward to making new friends.
- The 'newness' of items in the home. New is most definitely
a relative term! What you consider 'new' , may be old to
others. For example, an item that is two years-old may be
'new' to someone who has lived in the house for 15 years,
but may be old to a buyer who thinks of new as anything
in place for less than less 6 months.
- Information on existing warranties. They may expire before
the new owners close on the house, or they may not be non-
transferable.
- How many 'showings' you've had. Buyers could interpret
this as "No one else wanted the home, why do I ?"
or "I wonder what's wrong with this house?"
Please don't OFFER the following statements as the reason
you are selling:
- The death of a family member. Some people have a phobia
about moving into a home where someone died.
- How you've outgrown the house. If buyers has the same
number in their family, they may have second thoughts about
their need for such a large home.
- How the home is too small for you. The buyer might feel
that your home is 'plenty big', until you tell them how
small it is for you. Your comment may give them the push
to look for more expensive (bigger) homes.
- Your recent divorce. Potential buyers may be having marital
problems. This could easily turn them off.
- That you bought another home. If a buyer knows there
is urgency, this can be used against you in negotiating.
If you get the distinct impression that everything you say
to a potential buyer could get you into trouble down the road
then you have correctly interpreted this article. Since you
are under contract with a real estate agency, the best course
is to make yourself scarce after the greeting. In fact, a
good course of action might be to say: "Please take your
time viewing my home. And if I do not see you before you leave,
thank you for coming. You'll have to excuse me, but : important
phone call, helping kids with project, deadline at work, etc."
This extricates you from a potential "foot-in-mouth"
encounter later, and does not make you appear to be avoiding
the buyers questions.
The Realty Times
Published: July 24, 1998
www.RealtyTimes.com
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